The Brancatelli File for 2018
WHAT TO KNOW ABOUT JOE
Joe Brancatelli is a publication consultant, which means that he helps media companies start, fix and reposition newspapers, magazines and Web sites. He is also the former executive editor of Frequent Flyer magazine and has been a consultant to or columnist for more business-travel and leisure-travel publishing operations than he can remember. He began his career as a business reporter and created JoeSentMe.com in the dark days after 9/11 while stranded in a hotel room in San Francisco. He lives on the Hudson River in Cold Spring, New York.
January 15: ICE STATION
In five months, Houston has suffered through a massive hurricane and three "snow events." But go ahead, continue to be a climate change denier. It's a good look as you cool your heels at an airport club trying to figure out why your flight to New Orleans was dumped due to icy runways. Meanwhile, a wide slice of the nation, from Texas to New England, experienced a nasty storm that dumped snow where it almost never snows and frigid temperatures in cities with pipes and homes without insulation. Here's how we dealt with this week's dystopia.
January 11: I PREDICT THIS COLUMN WILL BE WRONG
Here's the problem with beginning-of-the year prediction columns: If you can predict it, it's not news. It's the unpredictable that is genuinely newsworthy. News is what happens while you're predicting what the news will be. So here's the best I can do: I'll try to predict as far out of the box about life on the road in 2018 as possible. And I won't pick "chalk," as the old horseplayers would say.
January 3: METEOROLOGICALLY SPEAKING, A BOMB OF A STORM
It's pretty safe to say that business travelers never heard the terms "bomb cyclone" or "cyclogenesis" or "bombogenesis" before the storm that raked the entire Eastern Seaboard during the first week of 2018. From Florida (where temperatures dropped to the mid-30s and Tallahassee saw its first snow in more than 20 years) to New England (where streets flooded in Boston and regional snowfall hit 18 inches), transportation ground to a halt. Here is how we covered it.
These columns originally appeared at JoeSentMe.com.
Copyright © 1993-2018 by Joe Brancatelli. All rights reserved.